Cheri—pronounced “shay-ree” or " sherry " —is inspired by the French word chéri, meaning dear, darling or beloved. The name reflects our belief that jewellery should feel personal: chosen with care, connected to the people we love and made to be treasured.
Growing up in a family of jewellers, I was introduced to gold from a young age. I came to appreciate it not only for its beauty, but also for its enduring value, craftsmanship and place in life’s meaningful moments.
After becoming a mother, I wanted to build a jewellery business that allowed me to remain close to the trade I love while creating a more sustainable family life. Cheri Gold Atelier was born from that new chapter.
Starting again takes courage, but it also brings experience, clarity and purpose. Cheri Gold Atelier is my way of creating something meaningful—with care, heart and a genuine belief in the lasting beauty of gold.
At Cheri, we believe gold jewellery can be modern, expressive and easy to wear. Alongside thoughtfully selected pieces, we offer custom creations for customers who want something made especially for them.
Transparency and personal service are central to what we do. We want customers to understand the value of their jewellery, so they can choose each piece with confidence.
- Sophie, Founder